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Contemporary advertising / William F. Arens
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006Edition: 10th ed. , McGraw-Hill international edDescription: 614 p. : ill. (chiefly col.)ISBN: - 9780071115377
- HF 5821 A736C 2006
| Item type | Home library | Collection | Shelving location | Call number | Status | Barcode | |
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BU Library and Learning Space | Books | Book Shelves | HF 5821 A736C 2006 (Browse shelf(Opens below)) | Available | 200801250038 |
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| HF5821 A736C 2002 Contemporary advertising / | HF5821 A736C 2004 Contemporary advertising / | HF5821 A736C 2004 Contemporary advertising / | HF 5821 A736C 2006 Contemporary advertising / | HF 5821 A736C 2006 Contemporary advertising / | HF 5821 A736C 2008 Contemporary advertising / | HF 5821 A736C 2011 Contemporary advertising and integrated marketing communications / |
Includes bibliographical references and indexes
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