The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin

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Material type: Text

TextSeries: The Morgan Kaufmann series in interactive technologiesPublication details: Amsterdam : Elsevier, c2006Description: 724 p. : ill. (chiefly col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.15 P784P (Browse shelf(Opens below))	Available	200806260030

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Previous	HF5415.15 L438B Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing /	HF5415.15 L577O 101 ways to be a better production manager	HF5415.15 N637P 2005 The psychology of investing /	HF5415.15 P784P The persona lifecycle : keeping people in mind throughout product design /	HF5415.15 R539P 2012 Positioning the brand : an inside-out approach /	HF5415.15 R633C Creating product strategies	HF5415.15 R633C Creating product strategies	Next

Includes bibliographical references and indexes

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