Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker, Alexander L. Biel

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Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 B726 (Browse shelf(Opens below))	Checked out	2025-08-09	2014000003537

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Includes bibliographical references and indexes

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