Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E.G. Bateson

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TextPublication details: Australia : Thomson/South-Western, c2006Edition: 3rd ed. , international student edDescription: 588 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD9980.5 H633S 2006 (Browse shelf(Opens below))	Checked out	2025-08-09	200811040007

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Includes bibliographical references and index

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