Brand enigma : decoding the secrets of your brand / Duncan Bruce and David Harvey

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TextPublication details: West Sussex : Wiley, c2008Description: 328 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 B782B (Browse shelf(Opens below))	Available	200902100031

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Previous	HF5415.1255 B726 2022 Branding in the age of the Web and social Media	HF 5415.1255 B747Y Your brand, the next media company : how a social business strategy enables better content, smarter marketing and deeper customer relationships /	HF5415.1255 B768B 2016 Brands and branding /	HF5415.1255 B782B Brand enigma : decoding the secrets of your brand /	HF5415.1255 B836C Customers first : dominate your market by winning them over where it counts the most /	HF5415.1255 B836C Customers first : dominate your market by winning them over where it counts the most /	HF5415.1255 B844B 2013 Brand journalism /	Next

Includes bibliographical references and index

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