Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller

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TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Edition: 3rd edDescription: 382 p. : illISBN:

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Previous	HD69.B7 K363S 1998 Strategic brand management : creating and sustaining brand equity long term	HD69 .B7 K444 Kellogg on branding : the marketing faculty of the Kellogg School of Management /	HD69 .B7 K444B The breakaway brand : how great brands stand out /	HD69 .B7 K444B 2008 Best practice cases in branding : lessons from the world's strongest brands /	HD69 .B7 K444S 2003 Strategic brand management : building, measuring, and managing brand equity /	HD69 .B7 K444S 2003 Strategic brand management : building, measuring, and managing brand equity /	HD69 .B7 K444S 2003 Strategic brand management : building, measuring, and managing brand equity /	Next

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