Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

By:

Belch, George E

Contributor(s):

Belch, Michael A

Material type: Text

TextPublication details: Boston, Mass. : McGraw-Hill Irwin, c2009Edition: 8th ed. , McGraw-Hill international edDescription: 838 p. : col. ill., col. mapsISBN:

9780071284400

Subject(s):

LOC classification:

HF5823 B442A 2009

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5823 B442A 2009 (Browse shelf(Opens below))	Available	201301310065

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Includes bibliographical references and indexes

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

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