Brand medicine : the role of branding in the pharmaceutical industry / edited by Tom Blackett and Rebecca Robins

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Material type: Text

TextPublication details: New York, N.Y. : Palgrave Macmillan, 2001Description: 308 p. : ill. (some col.)ISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD 9666.5 B726 (Browse shelf(Opens below))	Available	201010250022

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Previous	HD9665.5 M696S Selling sickness : how the world's biggest pharmaceutical companies are turning us all into patients /	HD 9665.5 P427 Pharmaceutical marketing : principles, environment, and practice /	HD9666.4 S233S State drug control spending and illicit drug participation	HD 9666.5 B726 Brand medicine : the role of branding in the pharmaceutical industry /	HD9666.5 C624D The diffusion of science driven drug discovery : organizational change in pharmaceutical research	HD9666.5 L523P Pharmaceutical innovation, mortality reduction, and economicgrowth	HD9672 .T52 ป163ป เปิดร้านขายยากันดีกว่า = Drugstore how-to /	Next

Includes bibliographical references and index

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