The science and art of branding / Giep Franzen and Sandra Moriarty

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Material type: Text

TextPublication details: Armonk, N.Y. : M.E. Sharpe, c2009Description: 575 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.1255 F726S (Browse shelf(Opens below))	Available	201011190004

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Previous	HF5415.1255 E937C 2016 Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity /	HF5415.1255 F662 2015 Food retailer : brand image design /	HF5415.1255 F662 2015 Food retailer : brand image design /	HF 5415.1255 F726S The science and art of branding /	HF 5415.1255 F864C Conscious branding /	HF5415.1255 G322B 2015 Brand psychology : consumer perceptions, corporate reputations /	HF5415.1255 G344B Brands & rousers : the holistic system to foster high-performing businesses, brands and careers /	Next

Includes bibliographical references and index

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