Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent.

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TextPublication details: New York, N.Y. : AMACOM, c2012.Description: 257 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 V562B (Browse shelf(Opens below))	Available	201404230008
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 V562B (Browse shelf(Opens below))	Available	2014000002857

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Previous	HF5415.1255 T663O 2013 One to one : the essence of retail branding and design /	HF5415.1255 T863B Branded male : marketing to men /	HF5415.1255 V562B Brand real : how smart companies live their brand promise and inspire fierce customer loyalty /	HF5415.1255 V562B Brand real : how smart companies live their brand promise and inspire fierce customer loyalty /	HF 5415.1255 W348B Branding with brains : the science of getting customers to choose your company /	HF5415.1255 W427 2015 What is a 21st century brand? : new thinking from the next generation of advertising leaders /	HF5415.1255 Y686B 2014 Brand media strategy : integrated communications planning in the digital era /	Next

Includes bibliographical references and index

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