Truth, lies, and advertising : the art of account planning / by John Steel.

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Material type: Text

TextSeries: Adweek booksPublication details: New York, N.Y. : Wiley, c1998.Description: 298 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF 5837 S733T (Browse shelf(Opens below))	Available	201202080024

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Previous	HF5837 S453P Promotion and integrated marketing communications /	HF5837 S562 2013 Shockvertising : publicidad /	HF 5837 S733T Truth, lies, and advertising : the art of account planning /	HF 5837 S733T Truth, lies, and advertising : the art of account planning /	HF5841 M644W 2013 Wayshowing>wayfinding : basic & interactive /	HF5841 S477S Sign graphics /	HF5841 S536 Sign graphics hot edition : a new international collection classified by type of business signage	Next

Includes bibliographical references and index

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