Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.

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Material type: Text

TextPublication details: London : Kogan Page, c2009.Description: 266 p. : illISBN:

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Branded entertainment : product placement and brand strategy in the entertainment business

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 6146 .P78 L438B (Browse shelf(Opens below))	Available	201208200001

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Previous	No cover image available	No cover image available						Next
Previous	HF6146.P78 ฉ254ก 2558 การวิเคราะห์เนื้อหาของโฆษณาในสื่อโฆษณาแฝงในบรรยากาศจากการประกวด Adman Awards & Symposium = Content analysis of advertisement in ambient media from the Adman Awards & Symposium /	HF6146.P78 ฉ254ก 2558 การวิเคราะห์เนื้อหาของโฆษณาในสื่อโฆษณาแฝงในบรรยากาศจากการประกวด Adman Awards & Symposium = Content analysis of advertisement in ambient media from the Adman Awards & Symposium /	HF6146 .P78 L438B Branded entertainment : product placement & brand strategy in the entertainment business /	HF 6146 .P78 L438B Branded entertainment : product placement & brand strategy in the entertainment business /	HF6146 .R3 A372C Cutting edge radio : how to create the world's best radio ads for brands in the 21st century /	HF6146 .R3 A372C Cutting edge radio : how to create the world's best radio ads for brands in the 21st century /	HF6146 .R3 H478R Radio's niche marketing revolution : futuresell	Next

Includes bibliographical references and index

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