The design of business : why design thinking is the next competitive advantage / Roger Martin.

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Material type: Text

TextPublication details: Boston, Mass. : Harvard Business Press, 2009.Description: 191 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD 53 M377D (Browse shelf(Opens below))	Available	201209120017

Total holds: 0

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Previous	HD53 K829I Innovation : leadership strategies for the competitive edge	HD 53 L532D Designing for growth : a design thinking tool kit for managers /	HD53 M362 The management of intellectual property /	HD 53 M377D The design of business : why design thinking is the next competitive advantage /	HD53 M377N 99% inspiration : tips, tales & techniques for liberating your business creativity	HD53 M377N 99% inspiration : tips, tales & techniques for liberating your business creativity	HD53 M523T 2006 Thinkertoys : a handbook of creative-thinking techniques /	Next

Includes bibliographical references and index

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