Marketing essentials / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.

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TextPublication details: Australia : South-Western Cengage Learning, c2012.Edition: 7th ed. , international edDescription: 648 p. : col. illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415 M322M 2012 (Browse shelf(Opens below))	Available	201302060063
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415 M322M 2012 (Browse shelf(Opens below))	Available	201302060064

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Previous	HF5415 M322M 2004 Marketing : a complete guide in pictures /	HF 5415 M322M 2012 Marketing essentials /	HF 5415 M322M 2012 Marketing essentials /	HF 5415 M322M 2012 Marketing essentials /	HF5415 M324R The regis touch : million-dollar advice from America's top marketing consultant	HF5415 M326M The marketing casebase : short examples of marketing practice	HF5415 M326M The marketing casebase : short examples of marketing practice	Next

Includes bibliographical references and indexes

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