Marketing / G. Thomas M. Hult, William M. Pride, O.C. Ferrell.

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TextPublication details: Australia : South-Western Cengage Learning, c2012.Edition: 16th ed. , international edDescription: 656 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415 H847M 2012 (Browse shelf(Opens below))	Available	201302080024
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415 H847M 2012 (Browse shelf(Opens below))	Available	201302080025

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Previous	HF 5415 H544M Marketing strategy in play : questioning to create difference /	HF5415 H647S The secrets of practical marketing for small business	HF5415 H842T Total integrated marketing : breaking the bounds of the function /	HF 5415 H847M 2012 Marketing /	HF 5415 H847M 2012 Marketing /	HF 5415 H847M 2012 Marketing /	HF 5415 H847M 2013 Marketing foundations /	Next

Includes bibliographical references and indexes

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