Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

By:

Hawkins, Del I

Contributor(s):

Mothersbaugh, David L

Material type: Text

TextPublication details: New York, N.Y. : McGraw-Hill Irwin, c2013.Edition: 12th ed. , McGraw-Hill international edDescription: 772 p. : col. ill. + 1 CD-ROMISBN:

9780071318174

Subject(s):

LOC classification:

HF 5415.33 .U6 H384C 2013

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.33 .U6 H384C 2013 (Browse shelf(Opens below))	Available	201303260027

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Previous	HF5415.33 .U6 H384C 1998 Consumer behavior : building marketing strategy	HF 5415.33 .U6 H384C 2013 Consumer behavior : building marketing strategy /	HF 5415.33 .U6 H384C 2013 Consumer behavior : building marketing strategy /	HF 5415.33 .U6 H384C 2013 Consumer behavior : building marketing strategy /	HF5415.33 .U6 P473U Understanding consumer behavior	HF5415.33 .U6 Q564J Just ask a woman : cracking the code of what women want and how they buy /	HF5415.33 .U6 Q564J Just ask a woman : cracking the code of what women want and how they buy /	Next

Includes bibliographical references and indexes

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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

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