Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

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Material type: Text

TextPublication details: Boston, Mass. : Pearson, c2012.Edition: Global ed. 5th edDescription: 463 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.123 C568I 2012 (Browse shelf(Opens below))	Available	201303260028

Total holds: 0

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Includes bibliographical references and indexes

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