The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien.

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Material type: Text

TextPublication details: London : Kogan Page, 2012.Edition: 2nd edDescription: 395 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD 9999 .L852 K363L 2012 (Browse shelf(Opens below))	Available	201306030184
Books	BU Library and Learning Space	Books	Book Shelves	HD 9999 .L852 K363L 2012 (Browse shelf(Opens below))	Available	201406200005

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Previous	HD9999 .L852 K363K 2015 Kapferer on luxury : how luxury brands can grow yet remain rare /	HD9999 .L852 K363L The luxury strategy : break the rules of marketing to build luxury brands /	HD 9999 .L852 K363L 2012 The luxury strategy : break the rules of marketing to build luxury brands /	HD 9999 .L852 K363L 2012 The luxury strategy : break the rules of marketing to build luxury brands /	HD9999 .L852 T465D Deluxe : how luxury lost its lustre /	HD9999 .L854L68 M387L 2015 Louis Vuitton, the spirit of travel /	HD9999 .L854L68 น442ห Louis Vuitton เปิดบันทึก--กลยุทธ์สร้างแบรนด์ = Louis Vuitton no hosoku-saikyo no brand senryaku = The principle of Louis Vuitton /	Next

Includes bibliographical references and index

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