Archetypes in branding : a toolkit for creatives and strategists / Margaret Pott Hartwell and Joshua C. Chen with Chen Design Associates, Max Spector, art director.

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Material type: Text

TextPublication details: Cincinnati, Ohio. : HOW Books, c2012.Description: 120 p. : ill. (chiefly col.)ISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 H377A (Browse shelf(Opens below))	Available	201402270027

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Previous	HF5415.1255 G766B 2013 Basics of branding : a practical guide for managers /	HF5415.1255 H344R Romancing the brand : how brands create strong, intimate relationships with consumers /	HF5415.1255 H344R Romancing the brand : how brands create strong, intimate relationships with consumers /	HF5415.1255 H377A Archetypes in branding : a toolkit for creatives and strategists /	HF5415.1255 H444B 2013 Branding for bloggers : tips to grow your online audience & maximize your income /	HF5415.1255 H647C Cultural strategy : using innovative ideologies to build breakthrough brands /	HF5415.1255 J632C 2015 Contemporary brand management /	Next

Includes index

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