Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila.

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Material type: Text

TextPublication details: Chichester : Wiley, 2011.Description: 290 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 C425B 2011 (Browse shelf(Opens below))	Available	2014000003541

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Previous	HF5415.1255 B836C Customers first : dominate your market by winning them over where it counts the most /	HF5415.1255 B844B 2013 Brand journalism /	HF5415.1255 C376G 2010 Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands /	HF5415.1255 C425B 2011 Brand valued : how socially valued brands hold the key to a sustainable future and business success /	HF5415.1255 C426B Brand DNA : uncover your organization's genetic code for competitive advantage /	HF5415.1255 C546Y 2014 You branding : reinventing your personal identity as a successful brand /	HF5415.1255 C566B 2014 Build great brands : unlocking your business growth potential /	Next

Includes bibliographical references and index.

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