Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill.

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Material type: Text

TextPublication details: San Francisco, Calif. : Jossey-Bass, c2014.Description: 214 pISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.324 Y377D (Browse shelf(Opens below))	Available	2014000002246
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.324 Y377D (Browse shelf(Opens below))	Available	2014000002247

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Previous	HF5415.32 W444C Consumer behavior	HF5415.32 Z836A 2019 The age of surveillance capitalism : the fight for a human future at the new frontier of power /	HF5415.32 Z872N Neuromarketing : exploring the brain of the consumer /	HF5415.324 Y377D Decoding the new consumer mind : how and why we shop and buy /	HF5415.324 Y377D Decoding the new consumer mind : how and why we shop and buy /	HF5415.33 .A78 S387C Consumer behavior in Asia	HF5415.33 .A78 S387C Consumer behavior in Asia	Next

Includes bibliographical references and index.

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