Building brand authenticity : 7 habits of iconic brands / Michael Beverland.

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Material type: Text

TextPublication details: Houndmills : Palgrave Macmillan, 2009.Description: 219 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 B483B (Browse shelf(Opens below))	Available		2014000002858
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 B483B (Browse shelf(Opens below))	Checked out	2025-08-09	2014000002931

Total holds: 0

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Previous	HF5415.1255 B372D 2019 Digital luxury : transforming brands & consumer experiences /	HF 5415.1255 B373B Brand meaning /	HF5415.1255 B483B Building brand authenticity : 7 habits of iconic brands /	HF5415.1255 B483B Building brand authenticity : 7 habits of iconic brands /	HF 5415.1255 B726 Brand identity now! /	HF 5415.1255 B726 Brand bible : the complete guide to building, designing, and sustaining brands /	HF5415.1255 B726 2022 Branding in the age of the Web and social Media	Next

Includes bibliographical references and indexes.

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