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Marketing research / Alvin C. Burns, Ronald F. Bush ; international edition contributions by Nilanjana Sinha.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Pearsonl, c2014.Edition: 7th ed., international edDescription: 487 p. : ill. (chiefly col.)ISBN:
  • 9780273768517
Subject(s): LOC classification:
  • HF5415.2 B876M 2014
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Includes bibliographical references and indexes.

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