Brand media strategy : integrated communications planning in the digital era / Antony Young.

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Material type: Text

TextPublication details: New York, N.Y. : Palgrave Macmillan, c2014.Edition: 2nd edDescription: 242 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 Y686B 2014 (Browse shelf(Opens below))	Available	2015000001332
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 Y686B 2014 (Browse shelf(Opens below))	Available	2015000001862

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Previous	HF5415.1255 V562B Brand real : how smart companies live their brand promise and inspire fierce customer loyalty /	HF 5415.1255 W348B Branding with brains : the science of getting customers to choose your company /	HF5415.1255 W427 2015 What is a 21st century brand? : new thinking from the next generation of advertising leaders /	HF5415.1255 Y686B 2014 Brand media strategy : integrated communications planning in the digital era /	HF5415.1255 Y686B 2014 Brand media strategy : integrated communications planning in the digital era /	HF5415.1255 Y859 2015 Yum Yum : creative food & drink branding design /	HF5415.126 ก729ข เข็มทิศแห่งความสำเร็จในธุรกิจ MLM	Next

Includes bibliographical references and index.

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