Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay.

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Material type: Text

TextPublisher: London : Kogan Page, 2015Description: 430 pages : illustrationsContent type:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 G322B 2015 (Browse shelf(Opens below))	Available	2015000002685

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Previous	HF5415.1255 F662 2015 Food retailer : brand image design /	HF 5415.1255 F726S The science and art of branding /	HF 5415.1255 F864C Conscious branding /	HF5415.1255 G322B 2015 Brand psychology : consumer perceptions, corporate reputations /	HF5415.1255 G344B Brands & rousers : the holistic system to foster high-performing businesses, brands and careers /	HF 5415.1255 G346B Brand esSense : using sense, symbol and story to design brand identity /	HF 5415.1255 G346B Brand esSense : using sense, symbol and story to design brand identity /	Next

Includes index.

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