Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity / Lesley Everett.

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TextPublisher: London : KoganPage, 2016Description: xii, 192 pages : illustrationsContent type:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 E937C 2016 (Browse shelf(Opens below))	Available	2017000001267

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Previous	HF5415.1255 C646D 2016 Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal /	HF5415.1255 D453B Brand avatar : translating virtual world branding into real world success /	HF5415.1255 D474 Designing the brand experience /	HF5415.1255 E937C 2016 Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity /	HF5415.1255 F662 2015 Food retailer : brand image design /	HF5415.1255 F662 2015 Food retailer : brand image design /	HF 5415.1255 F726S The science and art of branding /	Next

Includes bibliographical references and index

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