Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

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TextPublication details: New York, N.Y. : McGraw-Hill Irwin, c2010.Edition: 12th edDescription: xxxiv, 691 p. : col.illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415 P477E 2010 (Browse shelf(Opens below))	Available	2019000000167

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Includes bibliographical references and indexes

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