Convergence marketing : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.

By:

Wind, Yoram

Contributor(s):

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Financial Times Prentice Hall, c2002.Description: xxviii, 336 p. : illISBN:

0130650757

Other title:

Subtitle on cover: Strategies for reaching the new hybrid consumer

Subject(s):

LOC classification:

HF5415.1265 W562C

Online resources:

Table of contents

Contents:

Machine generated contents note: PART 1: UNDERSTANDING THE CENTAUR 1 --CHAPTER 1: The Centaur Awakens3 --CHAPTER 2: The Reality of the Centaur 27 PART 2: NAVIGATING THE FIVE Cs OF CONVERGENCE 61 --CHAPTER 3: Converging of Customerization 63 --CHAPTER 4: Converging on Communities 91 --CHAPTER 5: Converging on Channels 115 --CHAPTER 6: Converging on Competitive Value 143 --CHAPTER 7: Converging on Choice 173 PART 3: MASTERING CONVERGENCE MARKETING 199 --CHAPTER 8: Transforming Marketing 201 --CHAPTER 9: Convergence Marketing Strategies 225 --PART 4: TRANSFORMING THE ORGANIZATION 255 --CHAPTER 10: Designing the Convergent Organization 257 --CHAPTER 11: C-Change 289 --CHAPTER 12: Conclusion 315.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1265 W562C (Browse shelf(Opens below))	Available	201108260033

Total holds: 0

Browsing BU Library and Learning Space shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF5415.1265 W347P The power of visual storytelling : how to use visuals, videos, and social media to market your brand /	HF5415.1265 W446D 2015 Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things /	HF5415.1265 W477D DigiMarketing : the essential guide to new media & digital marketing /	HF5415.1265 W562C Convergence marketing : running with the centaurs /	HF5415.1265 W562D Digital marketing : global strategies from the world's leading experts	HF5415.1265 W743D 2017 Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience /	HF5415.1265 Z555S 2013 Social media marketing all-in-one for dummies /	Next

Includes bibliographic references and index.

There are no comments on this title.

to post a comment.

Place hold
Print
Cite
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches
Search for this title in:
Find Books from Google Book Find Papers from Google Scholar Online Stores (Bookfinder.com) Citation Machine: APA style EasyBib: MLA style

Share this title:

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

Convergence marketing : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.

Browsing BU Library and Learning Space shelves Close shelf browser (Hides shelf browser)

Library Opening Hours

Contact Us

Knowledge Center