Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger ; with illustrations by the author.

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Material type: Text

TextPublication details: Lanham, Mdu. : Rowman & Littlefield, c2011.Edition: 4th edDescription: xxiii, 233 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5823 B473A 2011 (Browse shelf(Opens below))	Available	201108040047

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Previous	No cover image available				No cover image available			Next
Previous	HF5823 B442T 1995 Test bank to accompany introduction to advertising and promotion : an integrated marketing communications perspective	HF5823 B473A Advertising today /	HF5823 B473A Advertising today /	HF5823 B473A 2011 Ads, fads, and consumer culture : advertising's impact on American character and society /	HF5823 B726E The effective advertiser	HF5823 B743A 2002 The advertising handbook /	HF5823 B743A 2002 The advertising handbook /	Next

Includes bibliographical references and index.

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