BU Library and Learning Space

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Advertising : its role in modern marketing by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tex : Dryden Press, 1994
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5814 K78A 1994.

Promotional management / by Norman Govoni, Robert Eng, Morton Galper by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Englewood Cliffs, N.J. : Prentice-Hall International, c1986
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 G686P.

Handbook of innovative marketing techniques by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley, 1981
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 S447H.

Promotional marketing : how to create, implement and integrate campaigns that really work / Roddy Mullin. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2014
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5438.5 M844P 2014.

Advertising and PR / Alison Corke by Series: Pan management guides
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pan, 1986
Other title:
  • Advertising & public relations
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5821 C674A.

The 22 irrefutable laws of advertising (and when to violate them) / Michael Newman by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Singapore : Wiley, c2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 N485T.

The great marketing turnaround : the age of the individaul-and how to profit from it by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Plume, 1992
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 R366G.

Case studies in marketing, advertising and public relations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Heinemann, 1984
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 M348C.

Marketing and promoting your business : products & services / Ian Birt by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Australia] : Pearson/Prentice Hall, c2005
Other title:
  • Marketing and promoting your business : products and services
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 B577M.

When ads work : new proof that advertising triggers sales by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Lexington, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 J663W.

Sales promotional file vol. 5 : cosmetics, pharmaceuticals & home furnishings by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Tokyo : A.G., 1993
Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC997 A5S.

The ad game : playing to win / G. Robert Cox, Edward J. McGee by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1990
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 C69A.

Getting the best from agencies : and other outside services by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 1994
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6178 S647G.

Marketing communications : contexts, contents and strategies by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Financial Time/Prentice Hall, 1999
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 F544M 1999.

Marketing communications : contexts, contents and strategies by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Financial Time/Prentice Hall, 1999
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 F544M 1999.

Marketing communications : engagements, strategies and practice / Chris Fill by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times/Prentice Hall, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 F544M 2006.

Marketing communications : contexts, strategies and applications / Chris Fill by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times/Prentice Hall, 2002
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.123 F544M 2002, ...

Direct marketing design : the graphics of direct mail and direct response marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : PBC International, 1985
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.126 D57D.

Essentials of media planning : a marketing planning by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1987
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 B372E 1987.

Strategic advertising management / Larry Percy, Richard Elliott by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Oxford Univ. Press, c2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5438.5 P472S 2005.

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