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Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 120 results.

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		Advertising campaign strategy : a guide to marketing communication plans by Parente, Donald Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth, Tex. : Dryden Press, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 P373A 2000. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Marketing : a guide to the fundamentals / Patrick Forsyth. by Forsyth, Patrick Series: Economist books Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Profile, c2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 F677M 2009. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Value-added public relations : the secret weapon of integrated marketing by Harris, Thomas L Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 H377V. Place hold Save to lists Add to cart (remove)
		Creative marketing communications : a guide to planning, skills and techniques by Yadin, Daniel L Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 Y324C 1998. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Sports sponsorship and marketing communications : a European perspective / Wim Lagae by Lagae, Wim Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Harlow : Financial Times Prentice Hall, c2005 Availability: Items available for loan: BU Library and Learning Space (2)Call number: GV716 L332S, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E [author] Baack, Donald [author] Edition: Seventh edition, Global edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Boston, Mass. : Pearson, ©2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 C568I 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Retail marketing plans : how to prepare them how to use them by McDonald, Malcolm H.B Tideman, Christopher C.S Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 M322R. Place hold Save to lists Add to cart (remove)
		Marketing communications management : concepts and theories, cases and practices / Paul Copley by Copley, Paul Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Amsterdam : Elsevier Butterworth-Heinemann, 2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 C664M. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Global political marketing / edited by Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd. by Lees-Marshment, Jennifer [ed.] Strömbäck, Jesper [ed.] Rudd, Chris [ed.] Series: Routledge research in political communication ; 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Routledge, 2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: JF2112.P8 G562. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack by Clow, Kenneth E Baack, Donald Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002 Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E Baack, Donald Edition: Global ed. 5th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Pearson, c2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.123 C568I 2012. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty by Burnett, John Moriarty, Sandra Ernst Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice-Hall, c1998 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.123 B876I, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh by Pelsmacker, Patrick de Geuens, Maggie Bergh, Joeri Van den Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Harlow : Financial Times Prentice Hall, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 P447M. Found in Open Library: Place hold Save to lists Add to cart (remove)
		A reader in marketing communications / edited by Philip J. Kitchen ... [et al.] by Kitchen, Philip J [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2005 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.123 R422, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith by Dahlen, Micael Lange, Fredrik Smith, Terry Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, 2010 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5415.123 D334M, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Unleashing the power of PR : a contrarian's guide to marketing and communication / Mark Weiner. by Weiner, Mark, 1946- Series: The Jossey-Bass business & management series Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: San Francisco, Calif. : Jossey-Bass, c2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59 W446U 2006. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey by Varey, Richard J, 1955- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, c2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 V373R. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Marketing communications : offline and online integration, engagement and analytics / P.R. Smith and Ze Zook. by Smith, Paul Russell [author] Zook, Ze [author] Edition: Sixth edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London KoganPage, ©2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 S647M 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E [author.] Belch, Michael A [author.] Edition: 10e, Global edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : McGraw-Hill Education, 2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B442A 2015. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch by Belch, George E Belch, Michael A Edition: 4th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998 Availability: Items available for loan: BU Library and Learning Space (3)Call number: HF5823 B442A 1998, ... Found in Open Library: Place hold Save to lists Add to cart (remove)

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