Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

Google Analytics

Your search returned 16 results.

Results
		Image from Amazon.com	Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu. by Lehu, Jean-Marc Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, c2009 Other title: Branded entertainment : product placement and brand strategy in the entertainment business Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 6146 .P78 L438B. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Image marketing : using public perceptions to attain business objectives by Marconi, Joe Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : American Marketing Association, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59.2 M372I. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The business of media : corporate media and the public interest / David Croteau, William Hoynes by Croteau, David Hoynes, William Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Thousand Oaks, Calif. : Pine Forge Press, c2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: P96 .E25 C767B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The business of media : corporate media and the public interest / David Croteau, William Hoynes by Croteau, David Hoynes, William Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Thousand Oaks, Calif. : Pine Forge Press, c2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: P96 .E25 C767B 2006. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu by Lehu, Jean-Marc Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, c2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146 .P78 L438B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Business the Rupert Murdoch way : 10 secrets of the world's greatest deal-maker / Stuart Crainer by Crainer, Stuart Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Capstone, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD31 C724B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Branding the nation : the global business of national identity / Melissa Aronczyk. by Aronczyk, Melissa Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Oxford Univ. Press, c2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 A766B. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Writing for the media by Pesmen, Sandra Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1991 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HM263 P475W. Place hold Save to lists Add to cart (remove)
			Practical media relations by Ridgway, Judith Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hampshire : Gower, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59 R523P 1996. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	PR 2.0 : new media, new tools, new audiences / Deirdre Breakenridge by Breakenridge, Deirdre Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : FT Press, 2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59 B732P. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Effective media relations / Michael Bland, Alison Theaker, David Wragg ; Anne Gregory series editor by Bland, Michael Theaker, Alison Wragg, David Gregory, Anne [ed.] Series: PR in practice series Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59 B526E 2000. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz by Katz, Helen E Series: LEA's communication series Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 K379M 2003. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising and new media / Christina Spurgeon by Spurgeon, Christina Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146 .I58 S687A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Digital media : concepts & applications / Karen May, Susan E. L. Lake. by May, Karen Lake, Susan E. L Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : South-Western Cengage Learning, c2013 Other title: Digital media : concepts and applications Availability: Items available for loan: BU Library and Learning Space (1)Call number: QA 76.575 M39D 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Hate, Inc. : why today's media makes us despise one another / Matt Tabbi ; with a new post-election preface. by Taibbi, Matt [author.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : OR Books, 2021 Other title: Why today's media makes us despise one another Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Branding New York : how a city in crisis was sold to the world / by Miriam Greenberg. by Greenberg, Miriam Series: Cultural spaces series Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Routledge, 2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5827.6 G733B. Found in Open Library: Place hold Save to lists Add to cart (remove)