Promotion and integrated marketing communications / Richard J. Semenik

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Material type: Text

TextPublication details: Australia : South-Western, c2002Description: 582 p. : ill. (some col.)ISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5837 S453P (Browse shelf(Opens below))	Available	200206170089

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Includes bibliographical references and indexes

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