BU Library and Learning Space

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Cosumer behavior by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hinsdale, Ill. : Dryden Press, 1973
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 E533C 1973.

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Representing consumers : voices, views and visions / edited by Barbara B. Stern by Series: Routledge interpretive market research series
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 R467.

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Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, Calif. : SAGE, 2013
Other title:
  • Qualitative consumer and marketing research
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5415.2 B444Q, ...

Beyond the marketing power mind of psychographics games by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ithaca, N.Y. : American Demographics, 1992
Availability: No items available.

Handbook of consumer behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1991
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 H362.

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Consumer value [electronic resource] : a framework for analysis and research / edited by Morris B. Holbrook by Series: Routledge interpretive marketing research series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge 2002
Online resources:
Availability: No items available.

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Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chicago, Ill. : Dearborn Trade, c2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 D369W.

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Gays, lesbians, and consumer behavior : theory, practice, and research issues in marketing / Daniel L. Wardlow, editor. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Routledge, 2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.33 .U6 G397. Not available: Checked out (1).

Consumers in context : the BPM research program by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 1996
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 F692C.

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Postmodern consumer research : the study of consumption as text by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Newbury Park, Calif. : Sage, 1992
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.3 H577P, ...

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Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe by
Edition: Updated and rev. ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Allworth Press, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69.B7 G623E 2009.

The laws of choice : predicting customer behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Free Press, 1997
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.3 M372L.

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The trend forecaster's handbook / Martin Raymond. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Laurence King, 2010
Availability: No items available.

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Citizen brand : 10 commandments for transforming brands in a consumer democracy / Marc Gobe by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Allworth Press, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 G623C.

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Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Allworth Press, c2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 G623E.

Assessing and interpreting outcomes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco, Calif. : Jossey-Bass, 1981
Availability: No items available.

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Citizen brand [electronic resource] : 10 commandments for transforming brands in a consumer democracy / Marc Gobé. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Allworth Press, c2002
Other title:
  • 10 commandments for transforming brands in a consumer democracy
  • Ten commandments for transforming brands in a consumer democracy
Online resources:
Availability: No items available.

What determines individual trade policy preferences? by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass. : National Bureau of Economic Research, 1998
Availability: No items available.

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