Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
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General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 14 results.

Results
		Image from Amazon.com	Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis by Tellis, Gerard J, 1950- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Thousand Oaks, Calif. : Sage, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 T444E. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Consumer behaviour in the food industry : a European perspective by Bareham, Jonathan Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1995 Availability: Not available: Checked out (1). Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Marketing to the ageing consumer : the secrets to building an age-friendly business / by Dick Stroud, Kim Walker. by Stroud, Dick Walker, Kim Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Basingstoke : Palgrave Macmillan, 2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 S778M 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	The psychology of advertising / Bob M. Fennis, Wolfgang Stroebe. by Fennis, Bob Michael, 1968- [author.] Stroebe, Wolfgang [author.] Edition: Third edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2021 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	50+ marketing : marketing, communicating and selling to the over 50s generations / Jean-Paul Treguer by Treguer, Jean-Paul Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Palgrave, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 T733F. Found in Open Library: Place hold Save to lists Add to cart (remove)
			The laws of choice : predicting customer behavior by Marder, Eric Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Free Press, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.3 M372L. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Consumer culture : history, theory and politics / Roberta Sassatelli by Sassatelli, Roberta Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Los Angeles, Calif. : Sage, 2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HC79 .C6 S277C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt by Williams, Jerome D, 1947- [ed.] Lee, Wei-Na, 1957- [ed.] Haugtvedt, Curtis P, 1958- [ed.] Series: Advertising and consumer psychology Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5822 D583. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Material change : design thinking and the social entrepreneurship movement / Eve Blossom ; foreword by Yves Behar ; new photography by Mark Standen. by Blossom, Eve Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Metropolis Books, c2011 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD 60.5 .A785 B567M, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The trend forecaster's handbook / Martin Raymond. by Raymond, Martin Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Laurence King, 2010 Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Consumer behaviour in Australia & New Zealand / Robert Lawson ... [et al.] by Lawson, Robert Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Sydney : McGraw-Hill, c1996 Other title: Consumer behaviour in Australia and New Zealand Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.33 .A8 C667. Found in Open Library: Place hold Save to lists Add to cart (remove)
			What determines individual trade policy preferences? by Scheve, Kenneth F Slaughter, Matthew J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass. : National Bureau of Economic Research, 1998 Availability: No items available. Save to lists Add to cart (remove)
		Image from Amazon.com	Media generations : media allocation in a consumer-controlled marketplace / Martin P. Block, Don E. Schultz & BIGresearch by Block, Martin P Schultz, Don E BIGresearch (Firm) Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Worthington, Ohio : Prosper , c2009 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5822 B562M, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Why smart people make big money mistakes and how to correct them : lessons from the new science of behavioral economics / Gary Belsky and Thomas Gilovich by Belsky, Gary Gilovich, Thomas Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y . : Fireside, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HG179 B447W. Found in Open Library: Place hold Save to lists Add to cart (remove)