Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

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Analytics

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Your search returned 14 results.

Results
		Image from Amazon.com	Reputational risk : how to manage for value creation / Arif Zaman by Zaman, Arif Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Financial Times Prentice Hall, 2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59.2 Z352R. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Trump University branding 101 : how to build the most valuable asset of any business / Don Sexton by Sexton, Don Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 S497T. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun by Riel, Cees B.M. van Fombrun, Charles J Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD30.3 R534E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Strategic reputation management : towards a company of good / Pekka Aula and Saku Mantere by Aula, Pekka Mantere, Saku Series: LEA's communication series / Jennings Bryant/Dolf Zillman, general editors Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59.2 A942S. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Driving brand value : using integrated marketing to manage profitable stakeholder relationships by Duncan, Tom Moriarty, Sandra Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : McGraw-Hill, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 D862D. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster by Fisher-Buttinger, Claudia Vallaster, Christine, 1971- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 F573C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Employer brand management : practical lessons from the world's leading employers / Richard Mosley. by Mosley, Richard, 1964- [author.] Edition: Edition first Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, 2014 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5549 M674E 2014. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Effective apology : mending fences, building bridges, and restoring trust / John Kador. by Kador, John Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: San Francisco, Calif. : Berrett-Koehler Publishers, c2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59.2 K326E 2009. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Crisis management by apology : corporate response to allegations of wrongdoing / Keith Michael Hearit by Hearit, Keith Michael Series: LEA's communication series Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, c2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59.2 H427C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Living the brand : how to transform every member of your organization into a brand champion / Nicholas Ind by Ind, Nicholas Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 I52L 2008. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Corporate reputation : managing opportunities and threats / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper. by Burke, Ronald J [ed.] Martin, Graeme [ed.] Cooper, Cary L [ed.] Series: Psychological and behavioral aspects of risk series / series editors: Carry L. Cooper and Ronald J. Burke Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Farnham : Gower, c2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD 59.2 C676. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Corporate cultures and global brands / edited by Albrecht Rothacher by Rothacher, Albrecht [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hackensack, N.J. : World Scientific, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 C676. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Identity design sourcebook : successful IDs deconstructed and revealed / Clay Andres, Catharine Fishel, Pat Matson Knapp by Andres, Clay Fishel, Catharine Knapp, Pat Matson Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Gloucester, Mass. : Rockport, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 A527I. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Designing the brand experience / editor in chief: Wang Shaoqiang by Wang, Shaoqiang [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Page One, 2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 D474. Found in Open Library: Place hold Save to lists Add to cart (remove)