Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 107 results.

Results
		Image from Amazon.com	Handbook of services marketing & management by Swartz, Teresa, ed Iacobucci, Dawn [ed.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage, 2000 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	The 2000-2005 world outlook for accounting services [electronic resource] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: San Diego, Calif. : Icon Group, 2002 Other title: World outlook for accounting services Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
			Services marketing : Australia and New Zealand by Lovelock, Christopher H Patterson, Paul G Walker, Rhett H Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sydney : Prentice Hall, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.122 L683S. Place hold Save to lists Add to cart (remove)
			The management and marketing of services by Mudie, Peter Cottam, Angela Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 M82M. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz by Lovelock, Christopher Wirtz, Jochen Edition: 7th ed., global ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Pearson, c2011 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz by Lovelock, Christopher Wirtz, Jochen Edition: 6th ed. , Pearson international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 L683S 2007. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by Wirtz, Jochen Lovelock, Christopher Edition: Eighth edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New Jersey : World Scientific, 2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 W577S 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz by Lovelock, Christopher Wirtz, Jochen Edition: 5th ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 L683S 2004. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Consumer services and economic development [electronic resource] / Colin C. Williams. by Williams, Colin C, 1961- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 2002 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : integrating focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner by Zeithaml, Valarie A Bitner, Mary Jo Edition: 3rd ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 Z447S 2003. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Service innovation : how to go from customer needs to breakthrough services / Lance A. Bettencourt. by Bettencourt, Lance A Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw Hill, c2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.5 B477S. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	A practical guide to airline customer service : from airline operations to passenger services / Colin C. Law by Law, Colin C [author.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Irvine, Calif. : BrownWalker Press, 2018 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	From products to services : insight and experience from companies which have embraced the service economy / Laurie Young by Young, Laurie, 1955- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD 9980.5 Y686F. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 5th ed. , McGraw-Hill international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : McGraw-Hill, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 Z447S 2009. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 6th ed. , McGraw-Hill international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw Hill, 2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD 9980.5 Z447S 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A [author] Bitner, Mary Jo [author] Gremler, Dwayne D [author] Edition: Seventh editionMcGraw-Hill Education international edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: New York, N.Y. : McGraw-Hill Education, ©2018 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 Z447S 2018. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Managing services : using technology to create value / Mark M. Davis, Janelle Heineke by Davis, Mark M, 1944- Heineke, Janelle Series: The McGraw-Hill/Irwin series operations and decision sciences Edition: International ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 D384M 2003. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Managing services : using technology to create value / Mark M. Davis, Janelle Heineke by Davis, Mark M, 1944- Heineke, Janelle Series: The McGraw-Hill/Irwin series operations and decision sciences Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 D384M. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen. by Halinen, Aino Series: Routledge advances in management and business studies Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.55 H344R. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Value proposition design : how to create products and services customers want / written by Alex Osterwalder ... [et al.] ; designed by Trish Papadakos. by Osterwalder, Alexander Series: Strategyzer series Material type: Text; Format: print ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2014 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.5 V348 2014, ... Found in Open Library: Place hold Save to lists Add to cart (remove)