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Consumer behavior and marketing action by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College, 1998
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.32 A872C 1998, ...

Consumer behavior and marketing action by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College, 1995
Availability: No items available.

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Consumer behavior and marketing action / Henry Assael by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : PWS-Kent Pub. Co., c1992
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 A872C 1992.

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Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe by
Edition: Updated and rev. ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Allworth Press, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69.B7 G623E 2009.

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Citizen brand [electronic resource] : 10 commandments for transforming brands in a consumer democracy / Marc Gobé. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Allworth Press, c2002
Other title:
  • 10 commandments for transforming brands in a consumer democracy
  • Ten commandments for transforming brands in a consumer democracy
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Availability: No items available.

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Consumer behavior / Leon Schiffman ... [et al.] by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Frenchs Forest, N.S.W. : Prentice Hall, 2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 C667 2001.

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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk by
Edition: 9th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 S343C 2007.

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Consumer Behavior / Leon G. Schiffman, Joseph Wisenblit. by
Edition: Eleventh editionGlobal edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Boston, Mass. : Pearson, ©2015
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 S343C 2015.

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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 S343C 2010.

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Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Allworth Press, c2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 G623E.

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Citizen brand : 10 commandments for transforming brands in a consumer democracy / Marc Gobe by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Allworth Press, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 G623C.

The laws of choice : predicting customer behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Free Press, 1997
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.3 M372L.

Handbook of consumer behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1991
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 H362.

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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk by
Edition: 8th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.32 S343C 2004.

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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. by
Edition: 10th ed.Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Pearson/Prentice Hall, c2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 S343C 2010.

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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk by
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1997
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 S343C 1997.

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The trend forecaster's handbook / Martin Raymond. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Laurence King, 2010
Availability: No items available.

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