BU Library and Learning Space

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No bullshit social media : the all-business, no-hype guide to social media marketing / Jason Falls, Erik Deckers. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis, Ind. : Que, c2012
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 F344N.

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DigiMarketing : the essential guide to new media & digital marketing / Kent Wertime and Ian Fenwick by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Singapore : John Wiley & Sons (Asia), c2008
Other title:
  • DigiMarketing : the essential guide to new media and digital marketing
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 W477D.

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How to make money with social media : an insider's guide on using new and emerging media to grow your business / Jamie Turner and Reshma Shah by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : FT Press, c2011
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1265 T876H.

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Game on : energize your business with social media games / Jon Radoff. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis, Ind. : Wiley, c2011
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1265 R326G.

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Game on : energize your business with social media games / Jon Radoff. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis, Ind. : Wiley, c2011
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1265 R326G.

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Think before you engage : 100 questions to ask before starting a social media marketing campaign / Dave Peck. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis, Ind. : John Wiley & Sons, c2011
Other title:
  • One hundred questions to ask before starting a social media marketing campaign
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5414 P424T 2011.

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Brand media strategy : integrated communications planning in the digital era / Antony Young. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Palgrave Macmillan, c2014
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.1255 Y686B 2014, ...

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Social media marketing for dummies : elearning kit / by Phyllis Khare. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2012
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 K427S.

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Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Westport, Conn. : Praeger, 2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146.I58 T873A 2008.

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Social media for fashion marketing : storytelling in a digital world / Wendy K. Bendoni. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Bloomsbury, 2017
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9940 .A2 B462S 2017.

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Social media marketing : a strategic approach / Melissa S. Barker [and three others]. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Australia : Cengage Learnin, ©2017
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.1265 B374S 2017, ...

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Socialnomics : how social media transforms the way we live and do business / Erik Qualman by
Edition: Rev. and updated
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2011
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1265 Q345S 2011.

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Social customer experience : engage and retain customers through social media / Dave Evans, Joe Cothrel. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis, Ind. : Sybex, c2014
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 E926S 2014.

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Social media marketing all-in-one for dummies / by Jan Zimmerman and Deborah Ng. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2013
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 Z555S 2013.

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Unique : telling your story in the age of brands and social media / Phil Cooke. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Ventura, Calif. : Regal/From Gospel Light, c2012
Availability: Items available for loan: BU Library and Learning Space (1)Call number: BR115 .C8 C664U 2012.

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Social media marketing all-in-one for dummies / by Jan Zimmerman and Deborah Ng. by Series: For dummies
Edition: 3rd edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Hoboken, NJ : John Wiley & Sons, Inc., ©2015
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5414 Z555S 2015.

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The handbook of online and social media research : tools and techniques for market researchers / by Ray Poynter. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley, 2012
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 P696H 2012.

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Branding yourself : how to use social media to invent or reinvent yourself / Erik Deckers, Kyle Lacy. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis, Ind. : Que, c2013
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD 69 .S8 D424B 2013.

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The social media bible : tactics, tools, and strategies for business success / Lon Safko, David K. Brake by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 S234S.

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Sports teams, fans, and Twitter : the influence of social media on relationships and branding / Brandi Watkins. by Series: Integrated marketing communication
Material type: Text Text; Literary form: Not fiction
Publisher: Lanham, Md : Lexington Books, ©2019
Online resources:
Availability: No items available.

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