Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

Google Analytics

Your search returned 14 results.

Results
		Local cover image Image from Amazon.com	The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. by Bryant, Andy [author.] Mawer, Charlie [author.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London ; Philadelphia : KoganPage, 2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HE8689.7.M37 B792T 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image	Native advertising : the essential guide / Dale Lovell. by Lovell, Dale [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage 2017 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF6146.I58 L683N 2017, ... Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. by Strong, Colin [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2015 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity / Lesley Everett. by Everett, Lesley [author.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 E937C 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Brands with a conscience : how to build a successful and responsible brand / [edited by] Sandra Horlings and Nicholas Ind. by Horlings, Sandra [editor.] Ind, Nicholas [editor.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD60 B726 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. by Ryan, Damian [author.] Edition: Fourth edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2017 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 R926U 2017. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Media interview techniques : a complete guide to media training / Robert Taylor. by Taylor, Robert, 1968- [author.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2016 Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom by Lindstrom, Martin Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Koganpage, 2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 L562B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Maritime logistics : a guide to contemporary shipping and port management / Dong-Wook Song, Photis M. Panayides. by Song, Dong-Wook Panayides, Photis M Edition: Second edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2015 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HE571 S663M 2015, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Decision making and problem solving strategies / John Adair by Adair, John Series: Creating success Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Koganpage, 2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD 30.23 A324D. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Planning and managing public relations campaigns : a strategic approach / Anne Gregory. by Gregory, Anne Edition: Fourth edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, ©2015 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Marketing communications : offline and online integration, engagement and analytics / P.R. Smith and Ze Zook. by Smith, Paul Russell [author] Zook, Ze [author] Edition: Sixth edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London KoganPage, ©2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 S647M 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Enterprise change management : how to prepare your organization for continuous change / David Miller, Audra Proctor. by Miller, David [author] Proctor, Audra [author.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD58.8 M444E 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth. by Kingsnorth, Simon [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2016 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)