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		Image from Amazon.com	How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh and Mattias Behrer. by Bergh, Joeri van den, 1971- Behrer, Mattias Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2013 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.332.Y66 B473H 2013, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	How cool brands stay hot : branding to generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire. by Bergh, Joeri van den, 1971- [author.] Behrer, Mattias [author.] Maeseneire, Patrick de [writer of foreword.] Edition: Third edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.332 .Y66 B473H 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)

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