Brand medicine : the role of branding in the pharmaceutical industry / edited by Tom Blackett and Rebecca Robins

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Material type: Text

TextPublication details: New York, N.Y. : Palgrave Macmillan, 2001Description: 308 p. : ill. (some col.)ISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD 9666.5 B726 (Browse shelf(Opens below))	Available	201010250022

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Includes bibliographical references and index

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