Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin and Gresh Brebach

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Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2004Description: 256 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415 Z324P (Browse shelf(Opens below))	Available	200408050087

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Includes bibliographical references and index

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