Brand enigma : decoding the secrets of your brand / Duncan Bruce and David Harvey

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Material type: Text

TextPublication details: West Sussex : Wiley, c2008Description: 328 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 B782B (Browse shelf(Opens below))	Available	200902100031

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Includes bibliographical references and index

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