Brand avatar : translating virtual world branding into real world success / Alycia de Mesa

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Material type: Text

TextPublication details: Basingstoke : Palgrave Macmillan, 2009Description: 187 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 D453B (Browse shelf(Opens below))	Available	201009200004

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Includes bibliographical references and index

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