BU Library and Learning Space

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IMC : using advertising and promotion to build brands / Tom Duncan by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 D862I.

Amazon cover image
Image from Amazon.com
IMC : using advertising and promotion to build brands / Tom Duncan by
Edition: International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill, c2002
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.13 D862I 2002, ...

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Phone : 02-407-3888 ext. 2701

E-mail : library@bu.ac.th