Capture the mindshare and the market share will follow : the art and science of building brands / Libby Gill.

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Material type: Text

TextPublication details: New York, N.Y. : Palgrave Macmillan, c2013.Description: 234 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.1255 G544C (Browse shelf(Opens below))	Available	201311050013

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Includes bibliographical references and index

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