BU Library and Learning Space

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Primal management : unraveling the secrets of human nature to drive high performance / Paul Herr by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : AMACOM, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5549.5 .M63 H477P.

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Applying social cognition to consumer-focused strategy / edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mahwah, N.J. : L. Erlbaum Associates, 2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 A664.

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Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. by Series: Marketing and consumer psychology series / Curtis P. Haugtvedt series editor
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Psychology Press, c2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.32 H362. Not available: Checked out (1).

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