Digital marketing : integrating strategy and tactics with values, a guidebook for executives, managers, and students / written by-Ira Kaufman & Chris Horton.

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Material type: Text

TextPublication details: New York, New York : Routledge, 2015.Description: 353 pages : illustationContent type:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1265 K383D 2015 (Browse shelf(Opens below))	Available	2015000001325
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1265 K383D 2015 (Browse shelf(Opens below))	Available	2015000001326

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Includes bibliographical references and index

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