Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
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📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
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General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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		Image from Amazon.com	Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller by Keller, Kevin Lane Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008 Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller by Keller, Kevin Lane Edition: 4th ed., Global ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Pearson, c2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 K444S 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller by Keller, Kevin Lane Edition: 3rd ed. , Pearson international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008 Availability: Items available for loan: BU Library and Learning Space (5)Call number: HD 69 .B7 K444S 2008, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller by Keller, Kevin Lane Edition: 2nd ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD69 .B7 K444S 2003, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing management / Philip Kotler, Kevin Lane Keller. by Kotler, Philip Keller, Kevin Lane Edition: 14th ed. , global ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Pearson, c2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.13 K674M 2012. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing management / Philip Kotler, Kevin Lane Keller by Kotler, Philip Keller, Kevin Lane Edition: 13th ed. , Pearson international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.13 K674M 2009, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Marketing management / Philip Kotler, Kevin Lane Keller. by Kotler, Philip [author.] Keller, Kevin Lane, 1956- [author.] Edition: 15th ed.Global edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston : Pearson, 2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 K674M 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing management / Philip Kotler, Kevin Lane Keller by Kotler, Philip Keller, Kevin Lane Edition: 12th ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 K674M 2006. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Marketing management / Philip Kotler, Kevin Lane Keller ,Alexander Chernev by Kotler, Philip [author] Keller, Kevin Lane [author] Chernev, Alexander [author] Edition: 16th Edition, Global Edition Material type: Text; Format: print ; Literary form: Not fiction Copyright date: Harlow : Pearson, ©2022 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	กลยุทธ์การตลาด = HBR's 10 must reads on strategic marketing/ โดย Kevin Lane Keller, James A. Narus ; ผู้แปลณัฐยา สินตระการผล by เคลเลอร์, เควิน เลน นารัส, เจมส์ เอ Keller, Kevin Lane Narus,James A ณัฐยา สินตระการผล [ผู้แปล] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; กรุงเทพฯ : บริษัท เอ็กซเปอร์เน็ท, 2563 Other title: HBR's 10 must reads on strategic marketing Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)